Justin Lau

Justin Lau serves as Assistant Professor of BA (Hons) in Digital Advertising at the Technological and Higher Education Institute of Hong Kong (THEi), leveraging extensive industry experience as a creative director and art director in commercial design domains including advertising, branding, and experiential projects.

Education:

• Bachelor of Arts (Hons) in Creative Media from City University of Hong Kong (Swire University Scholarship Fund)
• Master of Design (Strategic Design) from The Hong Kong Polytechnic University
• Postgraduate Diploma in Education (Professional Vocational Education) from The Hong Kong Institute of Education

Research Focus: His work bridges digital advertising with practical design applications, emphasizing creativity, studio-based pedagogy, and curriculum innovation. Key interests span commercial design execution, user experience in web/interaction contexts, and community-engaged projects that merge cultural preservation with contemporary design practice.

Awards:

• Multiple incubation and innovation awards recognizing business-design integration (2016-2019)

Educational Impact: With teaching roles across nine institutions including Hong Kong Baptist University and The Hong Kong Polytechnic University, he specializes in developing experiential learning frameworks that connect academic theory with industry demands in digital advertising and creative media.