KC Tsang

KC Tsang is an Associate Professor at The Hong Kong Polytechnic University, specializing in creative advertising education. With a 22-year professional background as a creative director in Hong Kong's advertising industry, he transitioned to academia in 2009. His teaching responsibilities include Storytelling, Copywriting, TV Advertising, and Capstone Projects.

• Education:
  • Master of Business Administration (1997) from Hong Kong Baptist University
  • Bachelor of Social Science (Hons.) in Journalism & Communication (1986) from The Chinese University of Hong Kong

KC Tsang's research focuses on advertising pedagogy and creative process innovation. His work explores blended learning approaches for creativity development and critical historical analysis of Hong Kong advertising. He has secured multiple teaching development grants, including two Teaching Development Grants (HK$323,000 and HK$119,700), and research funding through Departmental General Research Funds.

He has authored/co-authored two influential books on advertising: 我地廣告 (2017) and 十個廣告九個醜 (2000). As a recognized industry expert, he has served on international award juries since 1996 and contributed to policy through roles like CreateSmart Initiative Vetting Committee member (2015–2021).

• Key Contributions:
  • Pioneered Hong Kong's first 100% creative-run advertising agency in 2001
  • Recipient of over 250 international and local advertising awards
  • External Examiner at Technological and Higher Education Institute of Hong Kong (2020–present)