Quang Neo Bui

Quang Neo Bui is an Associate Professor in the Department of Management Information Systems, Marketing, and Analytics at Saunders College of Business, The Rochester Institute of Technology. He specializes in technology adoption and has been teaching since 2012, integrating ERPsim simulation tools into his courses. His work focuses on enhancing student learning through competitive simulations and analytical tools like Python, Tableau, and SAP Lumira.

Prof. Bui teaches undergraduate and graduate courses on enterprise and process integration, emphasizing business process familiarity before simulation. He customizes ERPsim scenarios, favoring the extended manufacturing game for its complexity and control. During the pandemic, he adapted teaching methods to virtual classrooms, using synchronous and asynchronous formats.

His research and teaching highlight the importance of communication and team strategy in simulations. He collaborates with the ERPsim Lab team, appreciating their iterative improvements based on user feedback.