Purva Sharma

Dr. Purva Sharma is an Associate Professor at the University of Niagara Falls Canada with 14 years of combined academic and corporate experience. She holds a PhD in Marketing and Corporate Strategy, an MBA, and a BBA. Her pedagogical approach emphasizes interactive learning, real-world case studies, and inclusive environments for diverse student backgrounds. She also designs corporate training in business communication and soft skills.

Research Expertise

Professor Sharma's research spans:

• Luxury brand management and consumer behavior
• Emerging market dynamics and branding strategies
• Digital marketing innovations and generational trends
• Corporate strategy development

Her recent publications in the Journal of Retailing and Consumer Services (2024) and Asia-Pacific Journal of Business Administration (2021) analyze luxury consumption patterns in emerging economies, with forthcoming work on sustainability and gender neutrality in luxury markets.