Prithwiraj Nath

Professor Prithwiraj Nath is the Faculty Director of Partnerships at the University of Essex's Faculty of Social Sciences and holds a Professorship in Marketing at Essex Business School. His role involves strategic leadership in international partnerships, business development, and academic collaboration across six schools and three research centers including the United Kingdom Data Archive and Institute for Social and Economic Research.

• PhD in Marketing from Indian Institute of Management Calcutta
• MSc and BSc in Physics from Jadavpur University

Research focuses on digital consumer behavior, marketing analytics, and sustainable strategies within retail, banking, and FMCG sectors. He has secured funding from Innovate UK, British Academy, and industry partners like Nestlé and ASDA, resulting in over 70 publications in leading journals. Editor roles include Industrial Marketing Management and Journal of Business Research.

Previous academic roles span institutions including Northumbria University and XLRI Jamshedpur. Leads interdisciplinary research initiatives and innovative postgraduate program development.