Preethika Sainam

Preethika Sainam is an Assistant Professor at Thunderbird School of Global Management, Arizona State University, specializing in quantitative marketing and data analytics. She previously served as an Assistant Professor at Indiana University's Kelley School of Business. Her research focuses on strategic pricing, big data applications, and marketing analytics, published in top journals like Marketing Science and Journal of Marketing Research. She holds a PhD in Quantitative Marketing from the University of North Carolina-Chapel Hill, an MBA from the University of Texas at Dallas, and a BS from Purdue University as a Dean's Scholar.

• Education: PhD (UNC-Chapel Hill), MBA (UT-Dallas), BS (Purdue)
• Research Interests: Marketing Analytics, Pricing Models, Big Data, and International Marketing

Dr. Sainam teaches courses such as Global Marketing Strategy, Data Analytics, and Big Data in the Global Economy. She actively contributes to professional associations like the American Marketing Association and serves as an ad hoc reviewer for multiple journals. As a founding member of Women in Marketing Strategy (WiMS), she advocates for gender inclusivity in academia. Her work bridges theoretical frameworks with practical applications, emphasizing data-driven decision-making in global business contexts.