معرفی
Prasad Naik is a Professor at UC Davis Graduate School of Management, specializing in marketing strategy, integrated communications, and dynamic market models. He holds a Ph.D. from the University of Florida and industry experience at GlaxoSmithKline.
Research interests include cross-media advertising effectiveness, marketing budget optimization, and crisis preparedness, with recent work exploring livestream retail analytics and sustainability branding.
Scientific awards:
- UC Davis Chancellor’s Fellowship
- Frank Bass Award
- Journal of Interactive Marketing Best Paper Award
- Academy of Marketing Science Dissertation Award
- William O’Dell Award Finalist
His publications demonstrate expertise in econometric modeling of advertising dynamics, spatiotemporal budget allocation, and measuring cross-platform synergies.
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