معرفی
Prabash Edirisingha is an Assistant Professor in the Marketing Operations and Systems Department at Northumbria University. His research focuses on family dynamics, consumer behavior, and marketing practices, with a particular emphasis on identity formation, material culture, and digital communication. He holds a PhD in Marketing (2014), an MA in Marketing (2010), and a BSc in Information Systems (2003).
Education:
- PhD in Marketing, Awarded: August 2014
- MA in Marketing, Awarded: November 2010
- BSc in Information Systems, Awarded: June 2003
Research Interests: Dr. Edirisingha explores themes such as the intersection of family practices and consumer behavior, brand value co-creation in education, and the role of materiality in identity negotiation. His work employs ethnographic methods and practice theory to analyze consumption patterns, domestic spaces, and social media communication. Recent studies investigate migrant meal practices, noise in marketing messages, and the materiality of luxury goods.
Key Research Contributions: His 2025 paper on higher education brand co-creation and co-destruction highlights the dual nature of brand value in complex institutional settings. Another 2025 study uses practice theory to examine how migrant families renegotiate identity through meal practices. Earlier works (2022) explore domestic materiality’s role in extended family identity and the role of handbags in consumption networks.
Advising & Grants: Supervised 2 academic works (names not listed). No specific grants mentioned in provided texts.
Labs/Teams: Not explicitly detailed, but collaborations with institutions globally suggest active participation in interdisciplinary research networks.
