Prabash A Edirisingha

Prabash A Edirisingha is a Lecturer in Marketing at Northumbria University, affiliated with the Newcastle Business School. He joined the university in 2015 after completing his PhD at the University of Otago, New Zealand, and has been active in higher education since 2006 with international experience in the USA, Sri Lanka, and New Zealand. He serves as the programme leader for the BA (Hons) Business with Marketing Management and teaches across undergraduate and postgraduate modules in consumer behaviour, marketing communications, and relationship marketing.

Education:

• PhD in Marketing, University of Otago, New Zealand (2014)
• MA in Marketing, University of Otago, New Zealand (2010)
• BSc in Information Systems, University of Moratuwa, Sri Lanka (2003)
• Fellow of the Higher Education Academy (FHEA), 2016

Prabash's research is grounded in interpretivism and constructivism, focusing on how individuals and families make sense of their lives through consumption. His primary areas include consumer culture theory, family identity, socio-cultural aspects of consumption, health tourism, and student experience in higher education. He is a specialist in qualitative methods, particularly ethnography and netnography, with expertise in interviews, observations, focus groups, and elicitation techniques.

His recent publications (2014–2025) reflect a strong thematic focus on family identity formation, domestic materiality, meal consumption, and digital ethnography. These works appear in high-impact journals such as Journal of Business Research, European Journal of Marketing, Sociology, and Qualitative Market Research. The research collectively emphasizes cultural continuity, identity negotiation, and the emotional dimensions of consumption across diverse contexts.

Scientific Recognition:

• Fellow, Higher Education Academy (FHEA), 2016

Prabash is deeply committed to teaching and public engagement, believing education to be a transformative experience. He is interested in supervising doctoral students in consumer behaviour and consumer culture theory. While no specific grants or awards beyond FHEA are mentioned, his active research profile and leadership in programme development indicate strong institutional involvement. He maintains an academic blog and public presence through platforms like The Conversation and YouTube, contributing to broader discourse on family, consumption, and ethnographic methods.

Laboratories and Research Teams:
No specific lab or research team is explicitly mentioned, but his collaborative publications suggest active participation in interdisciplinary research groups focused on consumer culture, family studies, and marketing.