معرفی
Marco Wolf is a Professor at the School of Marketing, University of Southern Mississippi, since 2008. His research and teaching focus on innovative aspects of consumer behavior and marketing, bridging theoretical and practical applications.
- PhD in Marketing, New Mexico State University (2008)
- MBA, New Mexico State University (2004)
- BA in Marketing, New Mexico State University (2003)
Dr. Wolf’s work centers on Do-It-Yourself (DIY) Consumption, Prosumption, and Value Co-Creation. He explores how consumers engage in DIY activities, co-produce value with brands, and contribute to market innovation through self-directed behaviors.
His recent publications (2020–2019) emphasize DIY Consumption across diverse contexts, including environmental sustainability, digital marketing adoption, and gendered marketplaces. Earlier works (2015–2011) analyze DIY as a tool for female empowerment, consumer ethics, and behavioral outcomes, reflecting a consistent focus on consumer-driven value creation.
