معرفی
Pooja Iyer is an Assistant Professor at the University of Colorado Boulder, affiliated with the College of Media, Communication and Information and the Department of Advertising, Public Relations and Design. Her research focuses on the intersection of big data, privacy regulation, and personalization, utilizing mixed methodology to study the impact of big data on emerging media, platform politics, and technology’s influence on consumer behavior.
- Education:
- B.S. in Electronic Media, Madras University, India (M.O.P. Vaishnav College)
- M.A. in Advertising, Syracuse University
- Ph.D. in Advertising, University of Texas at Austin
As an application-based pragmatic scholar, her work has been published in peer-reviewed journals and conferences including the Journal of Business Research, TPRC, AEJMC, and ICA. She also bridges academia and industry through guest lectures at Texas Christian University, Texas State University, and the University of Texas at Austin, informed by over a decade of industry experience in strategic media planning.
