Plavini Punyatoya

Plavini Punyatoya is an Assistant Professor at the MT School of Management, New Jersey Institute of Technology (NJIT). Her research focuses on online consumer behavior, trust in digital retail environments, brand community management, and supply chain technologies. She has published extensively in marketing and business journals, with a strong citation record in areas related to consumer trust and e-commerce.

Her research interests center on understanding how cognitive and affective trust influence online customer behavior, particularly in the Indian market. She investigates factors affecting loyalty towards e-tailers, including privacy and security policies, retailer reputation, and perceived risk. Additionally, her work explores the impact of online brand communities and supply chain technology internalization on firm performance. These themes reflect a strong interdisciplinary approach combining marketing, information systems, and operations management.

The trend in her recent publications shows a consistent focus on digital consumer behavior and trust mechanisms, with increasing emphasis on integrated models and technological adoption in supply chains. Her work spans both theoretical frameworks like signaling theory and empirical studies in emerging markets.

While no formal scientific awards are listed in the provided text, her research has garnered significant attention, as evidenced by high PlumX captures and Scopus citations, particularly for her 2019 article on cognitive and affective trust.

She has collaborated with researchers such as A. Saini, D. Pattanayak, A. Satpathy, and A. Agrawal. Although specific details about student advisement or grant funding are not mentioned, her publication record suggests active research engagement. She is involved in academic communities such as the Academy of Marketing Science, as indicated by her conference proceedings.