معرفی
Pinar Yildirim is Associate Professor of Marketing (with tenure) at the Wharton School and Associate Professor of Economics (secondary) at the Department of Economics of the University of Pennsylvania. She is also a Faculty Fellow at the National Bureau of Economic Research, affiliated faculty at the Applied Mathematics and Computer Science program at Penn, Senior Fellow at the Center for Technology and Innovation at the University of Pennsylvania Law School, and a Senior Fellow at the Leonard Davis Institute. Her academic appointments reflect her interdisciplinary research spanning marketing, economics, and technology.
Professor Yildirim's research focuses on media, technology, and information economics, with particular emphasis on applied theory and applied economics of online platforms, effects of technology and AI, social and economic networks, media bias, and political economy. Her work integrates economic modeling with empirical analysis to understand how digital platforms, emerging technologies, and information networks shape consumer behavior, market competition, and political processes.
Yildirim's research portfolio reveals strong thematic consistency across publications, with recurring examination of how digital platforms and technologies create new market dynamics. Her work demonstrates expertise in both theoretical modeling and empirical analysis, often combining these approaches to provide comprehensive insights. Key recurring themes include the economic implications of AI adoption, strategic positioning in digital markets, the interplay between political and charitable giving, and the economics of content moderation on social platforms.
Her scientific achievements have been recognized through numerous prestigious awards:
- Erin Anderson Award for Emerging Mentor and Scholar
- Seenu Srinivasan Young Scholar Award in Quantitative Methodology
- Marketing Science Institute Scholar Award (2023)
- Best Paper Award from ZEW
- Meritorious Service Award from Management Science (2023)
- Dean's Teaching Excellence Award from the Wharton School
Professor Yildirim is deeply committed to mentoring, having trained over a dozen doctoral students who have secured respected academic and industry positions. Her research has received substantial funding from organizations including the Mack Institute, Meta, Marketing Science Institute, and the NET Institute. She serves on the editorial boards of Marketing Science and Journal of Marketing Research, two leading academic journals in marketing, and is an area editor at IJRM.
Her interdisciplinary approach is reflected in her affiliations with multiple centers and initiatives at Penn, including the Wharton Public Policy Initiative, Wharton Entrepreneurship Initiative, and Wharton Social Impact Initiative, demonstrating her commitment to research with both theoretical rigor and practical relevance.
