Philipp Bachmann

Philipp Bachmann serves as Professor and Head of the Competence Center Business Communication at the Institute for Communication and Marketing (IKM) within the Lucerne School of Business at Lucerne University of Applied Sciences and Arts (HSLU). He leads research initiatives focused on media quality, strategic communication, and attention economics while managing the Platinum Open Access journal Studies in Communication Sciences as its Managing Director. His work bridges academic research with practical applications in media economics and organizational communication.

Education:

• Doctorate (Dr. rer. soc.) at the University of Fribourg (CH)
• Magister Artium (MA) in Political Science, Sociology, Communication and Media Studies at the University of Leipzig
• Additional studies at universities of Göttingen, Stockholm and Leipzig
• CAS "Blockchain" at Lucerne University of Applied Sciences and Arts

Professor Bachmann's research centers on organizational communication, strategic communication, and media quality assessment. He investigates how digital transformation affects media business models, with particular focus on attention markets, CSR communication, and the legitimacy challenges facing public service media. His work examines the tension between commercial pressures and journalistic integrity, especially regarding native advertising and platform competition.

His recent publications reveal a clear trajectory toward understanding media quality in the digital age, with increasing focus on AI's impact on communication professions. The research spans media economics, organizational theory, and digital sociology, consistently examining how traditional media institutions adapt to platform-dominated environments while maintaining quality standards and public trust.

Scientific Awards:

• SGKM Dissertation Prize (2016) for Best Dissertation
• Arthur W. Page Benchmarking Award (2015) for Conference Paper

As Managing Director of Studies in Communication Sciences, Professor Bachmann has significantly shaped scholarly discourse in the field. His leadership extends to directing the Media Quality Rating (MQR) projects and organizing major conferences including the 2023 SGKM Annual Conference. His research projects frequently address pressing industry challenges such as the business model crisis in quality media, cyber resilience for communicators, and the integration of sustainability communication.

Professor Bachmann leads the Competence Center Business Communication at IKM, which conducts applied research on media quality, strategic communication, and attention economics. The center collaborates with media organizations, public institutions, and industry partners to develop practical solutions for contemporary communication challenges while maintaining rigorous academic standards.