معرفی
Peter Pal Zubcsek serves as Senior Lecturer of Marketing at Tel Aviv University's Coller School of Management, previously holding an Assistant Professor position at University of Florida. His academic work bridges marketing, network science, and consumer psychology through rigorous quantitative analysis.
His educational background includes:
- Ph.D. in Management from INSEAD
- M.Sc. in Informatics from Budapest University of Technology and Economics
Zubcsek's research investigates how social network structures shape consumer behavior, with special focus on mobile advertising effectiveness, customer relationship management, and innovation diffusion. His work employs advanced network analysis to model consumer interactions and predict market responses.
His publication trajectory from 2011-2017 reveals evolving expertise: starting with foundational network diffusion models (2011), progressing through mobile advertising frameworks (2016), and culminating in connected consumer intelligence systems (2017). This progression demonstrates increasing sophistication in integrating real-world network data with consumer behavior prediction.
Key recognitions include:
- Journal of Interactive Marketing Best Paper Award (2016)
- MSI Research Grants totaling over $70,000 for mobile consumer behavior projects
- International Mathematical Olympiad silver medal (1998)
He has secured significant research funding including MSI's $40,000 'Ideas Challenge' grant and leads the 'mLab' mobile research initiative, though specific student mentorship details remain undisclosed. His editorial role at Journal of Interactive Marketing underscores disciplinary leadership.
The 'mLab' research initiative represents his current focus on mobile consumer behavior, leveraging collaborative frameworks to study real-time advertising response and device ecosystem interactions.
