معرفی
Qimei Chen is a Professor of Marketing at the Shidler College of Business, University of Hawaii at Manoa. She currently holds the Harold and Sandy Noborikawa Chair of Entrepreneurship, Marketing, and Information Technology and has served as Chair of the Department of Marketing (2006-2014) and Senior Associate Dean for Academic Affairs (2014-2021). Her research focuses on Consumer Empowerment, Innovation, and Knowledge Management, with a strong emphasis on brand strategy, digital engagement, and cross-cultural marketing dynamics.
- Academic Background: PhD and MA from University of Minnesota at Twin Cities; BA from Nanjing Normal University.
- Courses Taught: Marketing Research, Internet Marketing, Customer Relationship Management, Strategic Brand Management, and more.
Her research explores how consumers interact with brands through participatory campaigns, underdog narratives, and knowledge-sharing mechanisms. Her work bridges theoretical insights (e.g., mediation analysis in Journal of Consumer Research) with practical applications in hospitality, stock markets, and digital advertising.
Publications highlight trends in international branding, customer identity frameworks, and marketing's role in innovation diffusion. Over 20,000 Google Scholar citations underscore her influence in digital advertising, with multiple papers ranked among the most cited in Journal of Consumer Research and Journal of Advertising.
- Scientific Awards: Journal of Consumer Research Best Article Award (2013); S. Tamer Cavusgil Award (2008); Shirley M. Lee Research Awards (2007, 2014, 2016); MSI Research Award (2003); Joseph M. Juran Fellowship (2001).
Students: Mentors current PhD candidates including John Friend and Blake Nichols. Collaborates with colleagues like Dana Alden and Miao Hu on cross-disciplinary projects. Contact: qimei@hawaii.edu | Office: BusAd C-401e, University of Hawaii.
