معرفی
Dana L. Alden is the William R. Johnson Jr. Distinguished Professor and Chair of Marketing at the Shidler College of Business, University of Hawaii at Manoa. He serves as Editor-in-Chief of the Journal of Sustainable Marketing and Co-Chair of the Research Innovations in Sustainable Marketing Symposium II (2025). His academic career spans over three decades, starting as an Assistant Professor (1989–1994), progressing to Associate Professor (1995–2000), and becoming a full Professor since 2000.
Academically, Alden holds a PhD in Marketing and International Business from the University of Texas, Austin (1990), an MBA from the University of Hawaii (1984), and advanced degrees in Public Affairs (1977) and Environmental Studies (1973) from the University of California.
His research focuses on sustainable marketing, healthcare consumer decision-making, brand management, and cross-cultural consumer behavior. Notable contributions include frameworks for participatory marketing communication, gender targeting in healthcare services, and the role of cultural values in medical decision-making across Eastern and Western contexts.
Alden’s publications span top-tier journals like the Journal of Marketing, Journal of International Marketing, and Medical Decision Making. His work bridges theory and practice, addressing global brand strategy, consumer attitudes toward globalization, and healthcare marketing innovations.
- Awards: Multiple teaching awards (e.g., Dennis Ching Teaching Award 2018), research recognition (Shirley M. Lee Research Award 2013), and professional accolades.
- Consulting: Advised institutions like Marie Stopes International (Vietnam), The Queen’s Medical Center (Hawaii), and healthcare programs in Asia and the Pacific.
- Education: Taught courses including International Cross-Cultural Consumer Behavior, Sustainable Marketing, and Health Services Design.
His advisory work includes mentoring PhD students like John M. Friend and leading interdisciplinary research teams in sustainable marketing and healthcare decision-making.
