معرفی
Dana L. Alden is a Professor at the University of Hawai`i at Manoa's Shidler College of Business, specializing in sustainable marketing, healthcare consumer decision-making, brand management, and cross-cultural consumer behavior. She serves as the Editor-in-Chief of the Journal of Sustainable Marketing and has been recognized with multiple awards for teaching, research, and service.
- PhD in Marketing and International Business, University of Texas, Austin (1990)
- MBA in Marketing with Honors, University of Hawai`i at Manoa (1984)
- MA in Public Affairs with Honors, University of California at Santa Barbara (1977)
- BA in Environmental Studies with Honors, University of California at Berkeley (1973)
Her research focuses on sustainable marketing practices, health care consumer decision-making, brand management, and cross-cultural consumer behavior. She has pioneered frameworks for participatory marketing communication campaigns, developed culturally targeted patient decision aids, and explored the impact of social norms on environmental choices.
A review of her publications reveals a consistent emphasis on cross-cultural dynamics, sustainable practices, and healthcare decision-making. Her work spans journals in marketing, international business, and medical decision-making, reflecting interdisciplinary expertise in bridging marketing theory with real-world health and sustainability challenges.
- Dennis Ching Teaching Award (2018)
- Professor of the Semester Award (2017)
- Best Professor of the Semester - Undergraduate Core Course (2015)
- Kaizen Service Award (2015)
- Award for Outstanding Short Course in SEM (2014)
- Shirley M. Lee Research Award (2013)
As an educator, Alden has taught foundational courses like Principles of Marketing and specialized offerings such as Sustainable Marketing and International Cross-Cultural Consumer Behavior. She has also led healthcare executive programs in Honolulu, Tokyo, Nagoya, Kobe, Taipei, Hanoi, and Vietnam, integrating marketing principles into public health contexts.
