معرفی
Durairaj Maheswaran is the Paganelli Bull Professor of Marketing and International Business at the Leonard N. Stern School of Business, New York University. He has been a faculty member since 1986 and is affiliated with the Marketing Department, where he conducts research and teaches in key areas of marketing and global business.
Education:
- Ph.D. in Marketing, Kellogg Graduate School of Management, Northwestern University, 1987
- MBA, Indian Institute of Management, Calcutta, India, 1976
- B.Tech. in Chemical Engineering, University of Madras, India, 1973
Professor Maheswaran's research focuses on cross-cultural consumer behavior, international marketing, branding, and the influence of national identity on consumer attitudes. His work explores how cultural values shape consumer decision-making and brand perception across global markets, with a particular interest in globalization and nation equity.
His recent publications reflect a strong emphasis on understanding consumer behavior in emerging economies, such as India, and the strategic use of national image in international trade and advertising. These works integrate psychology, marketing, and international business perspectives.
Scientific Awards and Honors:
- Citibank Excellence in Teaching Award (1993)
- NEC Faculty Research Fellow (1997–2001)
- Elected President, Society for Consumer Psychology
- Associate Editor, Journal of Consumer Research
- Recognized as one of the most productive marketing researchers (1990–1996)
- Recognized as one of the most productive assistant professors in marketing (1993)
- International Teachers' Program, INSEAD, France (1994)
- Winner, MSI Doctoral Dissertation Proposal Competition (1985)
Professor Maheswaran has made significant contributions to both research and teaching in marketing. He has served in editorial roles for top journals and has been recognized for sustained scholarly productivity. While specific grant details are not listed, his NEC Fellowship indicates external research funding. He has also taught and conducted seminars internationally, contributing to global academic discourse in marketing.
He is actively involved in research initiatives related to cultural influences on consumer behavior and global branding strategies, likely leading or participating in research groups within the Stern School of Business.
