Geeta Menon

Geeta Menon is the Abraham Krasnoff Professor of Global Business and Professor of Marketing at NYU's Leonard N. Stern School of Business, where she has been a faculty member since 1990. She currently chairs the Marketing Department and previously served as the 11th Dean of the NYU Stern Undergraduate College from 2011 to 2019, holding the title of Dean Emeritus. Her academic leadership extends to roles at prestigious institutions such as the Wharton School and the Indian School of Business.

• Ph.D. in Business Administration (minor in Social Psychology), University of Illinois at Urbana-Champaign (1991)
• M.A. in Economics, Madras Christian College, Madras University (1983)
• B.A. in Economics, Stella Maris College, Madras University (1981)

Her research centers on consumer psychology, exploring how context, emotions, and perceptions influence decision-making. She investigates survey methodology, branding strategies, and the communication of health risks. Her work emphasizes the psychological mechanisms behind consumer judgments and identity expression.

The available article highlights her work in identity marketing, showing that while brand-identity fit is valuable, overtly defining consumer identity can provoke resistance. This research trend reflects her broader interest in autonomy, self-expression, and subtle marketing influences.

She has been honored with significant awards in recognition of her academic and teaching excellence:

• Lifetime Achievement Award, Consumer Behavior SIG, American Marketing Association (2022)
• Citibank Award for Excellence in Teaching, NYU Stern

Geeta Menon is deeply committed to education and mentorship, having advised PhD students like Amit Bhattacharjee and taught across MBA, executive, master’s, and undergraduate programs. She has served in editorial roles for top journals including Journal of Consumer Research and Journal of Marketing Research, and held leadership positions in the Association for Consumer Research and the Society for Consumer Psychology.

She has also been a Visiting Scholar at Stanford University and the Indian Institutes of Management, and held visiting professorships at Wharton and ISB, reflecting her global academic influence.