Anika Sharma

Anika Sharma is an Adjunct Assistant Professor in the Department of Information, Operations, and Management Sciences at the Leonard N. Stern School of Business, New York University. She also holds adjunct positions at FDU Silberman College of Business and Rutgers Business School. She joined NYU Stern in 2018 and has been instrumental in shaping digital marketing education, including co-founding the Master of Science in Digital Marketing program at Fairleigh Dickinson University.

Education:

• MBA in Marketing, Jamnalal Bajaj Institute of Management Studies, 2002
• BA in Psychology and Political Science, University of Mumbai, 1993
• Executive Education in Digital Marketing, Social Media, and eCommerce, The Wharton School

Anika is a globally recognized expert in digital transformation, brand strategy, and consumer marketing with over two decades of industry experience. Her research and professional interests center around digital strategy, social media marketing, eCommerce, mobile-first initiatives, and customer relationship management (CRM). She has led large-scale digital transformations for global brands including Starwood Hotels, DuPont, Unilever, Johnson & Johnson, Dubai Tourism, and Lenovo.

While no peer-reviewed academic articles are listed, her thought leadership is evident through her weekly column #MobileWatch in Adage, where she explores evolving digital consumer journeys and mobile marketing trends.

Scientific and Professional Recognition:

• Rising Star – Ogilvy North America
• Rising Star – Grey South East Asia
• Unilever Chairman’s Award for outstanding performance

Anika has advised and led high-impact digital growth initiatives across multinational corporations and agencies, driving year-over-year portfolio growth exceeding 40% for key clients. She has collaborated strategically with major technology partners including Google, Microsoft, Facebook, and UPS. Her academic contributions are closely tied to real-world industry applications, bridging the gap between academia and practice in digital marketing education.

She has taught courses in Digital Strategy and Social Media & Digital Marketing, influencing the next generation of digital leaders.