Punam Anand Keller

Punam Anand Keller is the Charles Henry Jones Third Century Professor of Management at the Tuck School of Business, Dartmouth College. She specializes in behavioral marketing with applications to health, wealth, and the arts, focusing on designing consumer communication programs. Her research has been supported by the National Cancer Institute, Centers for Disease Control, and the National Endowment for Financial Education.

• Education: PhD in Marketing (Northwestern University, 1984), MBA (Jamnalal Bajaj Institute of Management Studies, 1979), BA in Economics (Bombay University, 1977)

Keller's work integrates behavioral science into retirement planning strategies, emphasizing digital nudges, emotionally resonant communication, and choice architecture. She has also contributed extensively to food waste reduction frameworks, analyzing psychological drivers across global supply chains.

Her media contributions include 15+ high-impact publications (2014–2023) on topics spanning retirement savings behavior, financial wellness tools, vaccine hesitancy, and digital engagement strategies. She teaches Consumer Behavior, Social Marketing, and Seminar in Consumer Behavior at Tuck's MBA and PhD programs.