Robert Keller

Robert Keller is a Research Professor at the University of Applied Sciences Kempten, Faculty of Tourism-Management, since 2020. He leads the Business Information Systems Laboratory and serves as Director of the Institute for Sustainable and Innovative Tourism (INIT) since 2024. His interdisciplinary research bridges applied data science and behavioral science to address challenges in tourism and mobility, with a focus on digital nudging, sustainable smart tourism, and visitor management.

• Education: Wirtschaftsinformatik and Finanz- & Informationsmanagement (University of Augsburg, TU Munich), PhD in Informatics (University of Bayreuth)

Keller’s research spans digital transformation, data science, and sustainable mobility, exemplified by projects like AIR (AI-based sustainable tourism recommendation), FEB-NAFV, and KlimKomHub (climate communication). He has supervised multiple PhD students and contributed to international journals and conferences, including Electronic Markets. Recent publications analyze electric vehicle load shifting, augmented reality visitor guides, and generative AI chatbots in tourism. His work is cited over 1700 times, with an h-index of 20.

• Scientific Engagement: Guest speaker (ARD Morgenmagazin, ZDF Aspekte, FAZ), podcast host for bachelor students, and conference presenter (ENTER25, European Symposium on Information Systems Engineering)