معرفی
Michelle Greenwald is an Adjunct Associate Professor at the Leonard N. Stern School of Business, New York University, a position she has held since 2005. She also teaches at Columbia Business School and guest lectures at international graduate business schools, focusing on marketing strategy, innovation, and brand-building.
- Leonard N. Stern School of Business, New York University – Adjunct Associate Professor (2005–Present)
- Columbia Business School – Adjunct Faculty
- Guest Lecturer – Various International Graduate Business Schools
Michelle Greenwald holds a degree from the University of Pennsylvania and an MBA from the Kellogg Graduate School of Management at Northwestern University.
Her research and professional interests center on marketing strategy, innovation techniques, new product and service development, global marketing, and consumer behavior. She emphasizes practical, real-world applications in executive education and consulting. Her work explores how digital trends, particularly social media and consumer reviews, influence purchasing decisions and brand perception.
Greenwald is recognized for her thought leadership in innovation and marketing. She writes for Inc.com and Forbes, and her insights are cited in studies on consumer behavior and online reviews. She was named one of the 100 Best and Brightest Women in Advertising and Marketing by Advertising Age Magazine.
- One of the 100 Best and Brightest Women in Advertising and Marketing in the U.S. – Advertising Age Magazine
Michelle Greenwald advises executives through her consulting firm Marketing Visualized and is the CEO of Inventours™ – Inspiration For Innovation, which connects professionals with innovation leaders in creative global cities. She does not appear to lead a formal research lab but operates through entrepreneurial and educational initiatives.
