Peter Howard

Peter Howard is a Professor of the Practice in the Marketing department at Boston University's Questrom School of Business, where he also serves as Executive Director of the Questrom Digital Business Institute. This institute functions as an incubator and accelerator for digital innovation and experiential learning initiatives in collaboration with the business community.

Howard holds an AB (1980) and an MBA (1986), both from the University of Chicago. His professional background is deeply rooted in high-level corporate marketing and digital leadership roles, including Managing Director at Accenture Interactive, Chief Marketing Officer for a $3 billion online travel business, and Head of Online Business Units for Staples, overseeing North American and European operations.

His research and academic interests center on digital marketing, e-commerce, omnichannel retail strategies, and digital business transformation. Through the Questrom Digital Business Institute, he promotes experiential learning and industry-academia collaboration to advance digital innovation in business education.

Although no publications or scientific awards are listed in the provided text, his work emphasizes practical application and leadership in digital business strategy. He has held key marketing roles at Ross-Simons, Digital Equipment Corporation, and the Bradford Exchange, bringing decades of real-world experience into the academic environment.

• Advising: No formal advisees listed.
• Grants & Initiatives: Leads the Questrom Digital Business Institute, which orchestrates research and experiential learning programs in partnership with the business community.

Howard is involved in leading and shaping the digital business curriculum and initiatives at Questrom, focusing on creating real-world learning opportunities for students through industry collaboration and innovation labs.