معرفی
Penny Hoffmann-Becking serves as Senior Teaching Fellow in Strategy & Organisational Behaviour at Imperial College Business School and Deputy Academic Director of the Global On-line MBA, joining in 2020 after 25 years in management consulting.
Her educational background includes:
- MEng in Electrical Engineering and Management from Imperial College London
Her research focuses on strategic management and organizational dynamics, integrating practical insights from global consulting engagements. She specializes in translating complex business challenges—including strategic change and organization design—into actionable frameworks for MBA and undergraduate programmes, with emphasis on leadership development and cross-cultural problem solving across industries like energy, telecommunications, and sports.
Her professional recognition includes:
- Fellow of the Higher Education Academy
As an educator, she leverages extensive field experience from projects with BP, Shell, Vodafone, and Liverpool Football Club to develop real-world case studies. Her leadership in the Global On-line MBA programme drives innovative pedagogical approaches for international executive education, while her industry network facilitates corporate partnerships for student experiential learning.
