Pascal Brassier

Pascal Brassier is a researcher at Université Clermont Auvergne, affiliated with the IAE Clermont Auvergne - School of Management. He specializes in commercial relationships, sales force management, and digital transformation through his work at the Strategy, Territory and Actor Networks (STeRA) research axis.

• Educational background includes a 2004 PhD thesis on repositioning middle sales management
• Current research focuses on intercultural competencies, gamification in business education, and online community dynamics

His publications demonstrate consistent contributions across three domains:

• 2024-2023: Hallyu marketing analysis, digital management simulations, and competency frameworks
• 2021-2020: Metrology 4.0 communities, international sales strategies, and gamification applications
• 2016-2012: Sacred communication marketing, negotiation style research, and 360° feedback systems

  Key research collaborations include:

  • Co-authorship with Cécilia Brassier-Rodrigues on intercultural competence frameworks
  • Joint work with Serge William Dan on online community structuring
  • Partnerships with Patrick Ralet on healthcare relationship management