Elisabeth Martin-Verdier

Elisabeth Martin-Verdier is a Lecturer at IAE Clermont Auvergne - School of Management, Clermont Auvergne University. She contributes to the Strategy, Territory and Actor Networks (STeRA) research axis and collaborates with the Clermont Recherche Management laboratory.

• Research focuses on patient empowerment through digital platforms
• Specializes in consumer behavior and health marketing
• Active in breast cancer care pathway analysis

Her recent work examines how institutional websites and social media serve as communication tools for healthcare institutions, with emphasis on disease-specific information sharing and patient-centered care models. Publications include studies on digital health strategies in Communication et Management and BMC Health Services Research.