Sylvie VEDRINE

Sylvie VEDRINE is a Lecturer affiliated with the University of Clermont Auvergne (UCA), specifically within the IAE Clermont Auvergne - School of Management. She is part of the Strategy, Territory and Actor Networks (STeRA) research axis. Her primary research interests focus on Consumer behavior and Branding. Despite her academic role, no publications are currently filed in HAL, indicating either a recent appointment or a focus on non-HAL disseminated work. She can be reached via email at Sylvie.VEDRINE@uca.fr.