Christine LAMBEY CHECCHIN

Christine LAMBEY CHECCHIN is a Professor at IAE Clermont Auvergne - School of Management, University Clermont Auvergne, where she holds significant responsibilities. She serves as Head of the Point of Sale Management and Marketing (MMPV) course at IUT Clermont Auvergne Department of Marketing Techniques in Montluçon, and is Co-head of the Territorial Strategy and Actor Networks (STeRA) Axis within the Clermont Recherche Management research team. Her academic standing is reinforced by her 2023 Habilitation à diriger des recherches (HDR) titled 'Du prix « juste » à la valeur « durable » : complémentarité des approches dans la relation « prix-demande ».'

Professor LAMBEY CHECCHIN's research spans several interconnected domains with a strong emphasis on sustainable business practices. Her work examines the complex relationship between pricing strategies and consumer value perception, particularly within sustainability contexts. She investigates how cultural factors influence retail loyalty, with special attention to social proximity as a determining factor. Her research on brand activism explores why consumers sometimes respond negatively to corporate social initiatives, focusing on perceived corporate motives. Additional research areas include sustainable innovation development processes, the integration of lifecycle thinking into business models, and the strategic use of pricing during crisis situations.

Analysis of her publication record reveals a clear trajectory toward increasingly sophisticated examination of sustainability within marketing frameworks. Her recent work demonstrates a shift from traditional pricing and retail studies toward more complex investigations of sustainable innovation, circular economy principles, and the integration of environmental considerations into business models. She frequently employs collaborative approaches and multicriteria decision-making frameworks in her research methodology, often examining how multiple stakeholders interact in sustainable innovation processes.

Professor LAMBEY CHECCHIN maintains an extensive collaborative network, with frequent co-authorship relationships with Khaled Medini, Gilles Neubert, Joseph Kaswengi, Martha Orellano, and Mbaye Fall Diallo. Her work appears in reputable journals such as International Journal of Retail and Distribution Management, Sustainability, and International Journal of Physical Distribution and Logistics Management, demonstrating the interdisciplinary nature of her research that bridges marketing theory with practical business applications.

Within the academic community, she actively participates in specialized conferences, particularly the Price & Value Conference series, where she has presented multiple papers examining the evolving relationship between pricing strategies and sustainable value creation. Her research on luxury brands and private sales demonstrates her ability to apply theoretical frameworks to specific industry contexts while maintaining academic rigor.