Nawel Habib

Nawel Habib is a Lecturer in the Management Department at the School of Management, University of Clermont Auvergne. She is actively involved in research through the Alter-Management, Human Potential and Innovation (AMPHI) Axis and Clermont Recherche Management (CleRMa), with a focus on consumer behavior, retail management, and workplace dynamics.

Her research interests include retail management, consumer behavior, perceived value, shopping experience, teleworking, sustainable business practices, brand loyalty, food donation practices, and team empowerment. Dr. Habib has developed expertise in measuring perceived value of shopping experiences, having created scales based on Churchill's paradigm that identify eight facets of perceived value: efficiency, excellence, playful value, aesthetic value, interactions with staff, social interactions, perceived social commitment, and environmental commitment.

Her recent research has focused on teleworking dynamics, particularly in collaboration with Michelin, examining how imposed remote work during the pandemic has affected employee preferences and team dynamics. Her publications span from retail consumer behavior to corporate social responsibility practices, with a consistent methodological rigor in both exploratory and confirmatory analyses.

Dr. Habib has been actively collaborating with industry partners, particularly Michelin, on research projects examining workplace transformation. Her work demonstrates a strong connection between academic research and practical business applications, particularly in the retail and manufacturing sectors.