معرفی
Paola Signori is an Associate Professor of Marketing and Supply Chain Management at the University of Verona since 2006, with a PhD in Management and Governance from the Naval Institute of Naples (1999). She holds leadership roles including Vice-Director of the Vicenza-based Economics and Management Teaching/Research Center, and serves on the scientific committee of the Italian Society of Marketing and Enactus Faculty Advisory. Her work bridges academic research with industry collaboration.
Research Interests
Focuses on supply chain sustainability, digital marketing’s social impact, corporate identity congruence analysis, and relationship marketing networks. Current projects include global food industry studies (wine/dairy supply chains) and international collaborations with universities like the University of Tennessee. Research emphasizes resilience strategies, sustainable innovation, and stakeholder engagement in supply chains.
Teaching
Teaches courses such as Marketing for Innovation, Relationship and Digital Marketing, and Generative AI for Business Communication across bachelor’s and master’s programs. Known for integrating digital transformation topics and soft skills development in modern business contexts.
Recognition
Recipient of the Highly Commended Reviewer Award (2012) and Outstanding Paper Award (2016). Actively involved in industry partnerships, volunteering, and networking to bridge academic research with practical business solutions.
Professional Roles
Serves on multiple academic governance bodies including the Department of Management’s Scientific Committee, Master’s program councils, and the Studi sull'Impresa research pole. Coordinates Vicenza Polo activities and advises professional development initiatives like the Soft Skills Coaching Days.
