معرفی
Nicola Cobelli is an Associate Professor of Business Management at the University of Verona's Department of Management. His research focuses on Enterprise 4.0 technologies, digital transformation, retail management, destination management, and B2B/B2C value co-creation. He is affiliated with professional organizations including the Italian Society of Management (SIMA) and the Accademia Italiana di Economia Aziendale (AIDEA). His work explores innovation adoption in healthcare and technology sectors, and he is part of research groups investigating eHealth tools, telemedicine, and sustainability practices. He teaches courses on management principles, sales management, and strategic marketing across multiple academic programs.
Research interests include business-to-business branding, service quality in healthcare, and digital transformation strategies for SMEs. He collaborates with industry partners like the Polo Scientifico Didattico 'Studi sull'Impresa' and the Chamber of Commerce in Verona. His recent studies address barriers to eHealth adoption and the integration of lean methodologies with environmental sustainability standards in service industries.
Cobelli's academic service includes roles on the Department of Management's Consiglio di Dipartimento and Commissione AQ Terza Missione e Territorio. He has advised on projects like 'Enterprise 4.0 for Verona Firms' and contributes to journals such as Sinergie - Italian Journal of Management. His work bridges theoretical marketing principles with practical applications in healthcare, retail, and innovation-driven industries.