
معرفی
Günter Prockl is an Associate Professor at the Department of Digitalization of Copenhagen Business School. His research focuses on digital supply chain transformation, sustainability, and logistics innovation, particularly in the context of Industry 4.0 technologies like digital twins, blockchain, and IoT. He has collaborated on projects addressing rural supply chain challenges, sustainable last-mile delivery systems, and the integration of cybersecurity frameworks into supply chain management (e.g., NIS 2 Directive compliance).
Research Interests:
- Digitalization of Supply Chains
- Blockchain and IoT in Logistics
- Sustainable Business Models in E-commerce
- Rural Supply Chain Management
- Cybersecurity in Supply Chain Networks
- Operational Flexibility via Digital Platforms
Prockl has contributed over 97 peer-reviewed publications, including key works on digital twin maturity, regenerative supply chains, and logistics collaboration failures. His articles often emphasize practical applications of technology to enhance supply chain resilience and environmental performance. He has organized workshops and minitracks at major conferences like the Hawaii International Conference on System Sciences (HICSS), focusing on future digital supply chain trends.
Media Engagement:
Prockl frequently engages with media on topics such as AI in business monitoring, sustainable last-mile logistics, and rural economic revitalization through digitalization. His insights have been featured in Transport-Tidende, GPS, and other industry publications.
Grants & Supervision:
He has supervised 8 academic works and actively participates in research networks exploring digital transformation. His activities include lecturing on supply chain innovation and organizing international workshops on rural logistics and maritime digitalization.


