Pallavi Singh

Pallavi Singh is a Senior Lecturer in Marketing at the Department of Management, Sheffield Business School, Sheffield Hallam University, UK. Her academic journey includes a PhD in Ethical Marketing (2016), MBA in Marketing (2009), MA in Hindi Literature (2002), and BSc in Physics (2000) from the University of Allahabad, India.

• Research focuses on environmental education, sustainable consumption in families, reverse socialization, green consumer behavior, and child influence in purchase decisions
• Key publication themes include sustainable disposal practices, brand social sustainability, family sustainability, and digital marketing ethics
• Active in supervising PhD research and collaborating with Sheffield City Council on household food waste projects
• Consults for social businesses and non-profit organizations