Jatinder Jit Singh

Jatinder Jit Singh serves as Director of the EGADE Full-Time MBA at EGADE Business School, where he previously held a full-time professorship in the Marketing and Business Intelligence Department. With over 17 years of academic experience, he has educated students, managers, and executives from more than 80 countries in market research, strategy, ethics, and decision-making, utilizing case methods and simulations as core pedagogical tools.

His educational credentials include:

• Doctorate in Marketing with Psychology specialization from the University of Mississippi, USA
• MBA from Punjab Technical University, India
• Bachelor of Science from Guru Nanak Dev University, India

Dr. Singh's research centers on business and consumer ethics, examining how corporate ethical decisions impact consumer trust, loyalty, and brand equity. His work investigates emotional drivers of ethical judgments, the role of brand heritage in ethical perceptions, and co-creation dynamics in socially responsible contexts. He employs interdisciplinary approaches bridging marketing, psychology, and behavioral ethics to analyze ethical consumption patterns and corporate social responsibility outcomes.

His publication trajectory reveals consistent focus on ethical brand management since 2005, with increasing emphasis on emotional dimensions of ethics (2013-2018) and recent expansion into design thinking applications (2023). Articles predominantly appear in top-tier ethics and marketing journals including Journal of Business Ethics and Journal of International Marketing, demonstrating methodological diversity across experimental, survey, and cross-cultural designs.

As an educator, Dr. Singh has shaped international business leaders through executive education while advancing scholarly discourse via presentations at the American Marketing Association Educators Conference and Academy of Management Conference. His leadership in the EGADE Full-Time MBA program reflects commitment to integrating ethical frameworks into contemporary business education.