معرفی
Katie Dunn is Senior Lecturer in Marketing at Sheffield Hallam University's Business School. Her research examines how social media shapes consumer perceptions of corporate social responsibility (CSR), with focus on food retail and plastic waste reduction. Awarded BA/Leverhulme and Academy of Marketing grants, she develops social media interventions to promote sustainable behaviors among young adults.
Current projects test communication strategies for reducing plastic consumption through experiment and qualitative methods. Research articles analyze organizational responses to CSR criticism and factors influencing consumer skepticism.
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