Otto Andersen

Otto Andersen is a Professor at the Department of Management and Innovation, University of Agder School of Business and Law. His research focuses on Business-to-Business (B2B) marketing, transaction cost analysis, and cross-border business relationships. He has held this position since 1999, previously serving as Associate Professor at Agder and Nordland colleges. His work includes seminal contributions like the 1993 article on firm internationalization, cited over 2,100 times.

Key research projects include studies on regional policy impacts, export behavior in Northern Norway, and bankruptcy causes. He has published widely in journals such as *Journal of International Business Studies*, *European Journal of Marketing*, and *International Business Review*. His recent work explores AI and smart contracts' role in transaction cost governance, reflecting his ongoing engagement with digital transformation in business relationships.

Andersen has supervised numerous collaborative projects, including evaluations of regional policy measures for women-owned businesses and marketing support efficacy. His research emphasizes practical applications of transaction cost economics, governance models, and strategic coordination in dynamic markets.