معرفی
Poul Houman Andersen is a Professor of B2B Marketing at Aalborg University Business School, affiliated with the Faculty of Humanities and Social Sciences and the Marketing and Market Processes Research Group. He holds additional roles as Professor II at the Norwegian University of Science and Technology and Visiting Lecturer at Stellenbosch University. His research focuses on interorganizational relationships, B2B marketing dynamics, and industry sectors including mechanical engineering, energy, and food. He has been recognized with awards such as the 'Best Teacher INDOK 1-3 Years' (2024) and 'Emerald Literati Highly Recommended Paper' (2018).
Research Interests:
- Theoretical perspectives on selection, organization, and management of buyer-seller relationships.
- Impact of technological, economic, and social conditions on interorganizational dynamics.
- Sustainable energy systems and innovation in clusters.
- Digital transformation in sales and procurement practices.
- Strategic agenda building in supply chains and sourcing policies.
Key Projects:
- Leading projects on AI's impact on banking relationships (2021-2024).
- Reshape Waste: Converting waste into value (2023-2025).
- Business-to-business sales lead qualification in digital contexts (2022-2027).
- Collaboration on sustainable neighborhood procurement strategies.
Grants and Funding:
- Recipient of grants from Industriens Fond, Otto Mønsteds Fond, and Scandinavian Academy of Industrial Engineering and Management.
- Focus on interdisciplinary initiatives in energy systems and circular economy.
Professional Activities:
- Active in peer reviewing, conference organizing (e.g., IMP Conference 2023), and external examining.
- Engages in policy discussions and media contributions on sustainable business practices.
Lab/Teams:
- Cluster Dynamics Group analyzing investments in knowledge and technology clusters.
- Collaboration with industry partners like Unilever, Grundfos, and LEGO on innovation projects.
