Brandon Gustafson

Brandon Gustafson is an Associate Professor of Marketing at the School of Business Administration, Oakland University. He holds a Ph.D. in Marketing from Washington State University. His research focuses on business-to-business (B2B) marketing dynamics, sales ethics, and organizational climate in industrial contexts.

Education:

• Ph.D. in Marketing, Washington State University

Research Interests:
Dr. Gustafson explores evolving B2B ecosystems, ethical challenges in sales practices, and how organizational climates influence B2B relationships. His work bridges strategic marketing frameworks with real-world industry transformations.

Recent Work Trends:
Recent publications address modern B2B interaction paradigms, salesforce ethics frameworks, and systematic reviews of B2B organizational climate literature. Topics span digital ecosystems, ethical decision-making, and interorganizational collaboration strategies.

Advising & Grants:
No advising roles or grants explicitly listed in the provided materials.

Labs/Teams:
No dedicated labs or research teams mentioned.