Jacek Otto

Jacek Otto serves as a Professor at the Institute of Marketing and Sustainable Development within the Faculty of Organization and Management at Lodz University of Technology, Poland. His institutional roles include membership in the Management and Quality Studies Discipline Council and the Chapter of Honorary Titles of Lodz University of Technology. Externally, he contributes to the ERECO-PGV International Research Network, ODYSSEE Science and Research Group (Universite Pierre Mendes France), Polish Economical Society, Polish Scientific Marketing Society, and the Organization and Management Studies Committee at the Polish Academy of Sciences.

His research concentrates on marketing management frameworks with emphasis on relationship marketing, services marketing, and multi-level governance structures within the European Union. He investigates how relational dynamics between market partners influence brand management and explores governance mechanisms in cross-border regional contexts, particularly Euroregional cooperation models. His work bridges theoretical marketing concepts with practical policy implementation challenges in EU institutional frameworks.

Analysis of his 15 most recent publications (2016-2023) reveals consistent thematic threads: Euroregional development strategies, brand management in digital/social media contexts, and sector-specific applications in textiles and real estate. His scholarship demonstrates interdisciplinary integration of marketing theory with EU governance, regional policy, and international business practices, with notable focus on Central/Eastern European border regions and institutional decision-making processes.

Professor Otto actively participates in professional networks including the National Science Centre as an expert evaluator and the Organization and Direction Scientific Society (Lodz Branch). His ORCID ID 0000-0002-4729-3627 documents extensive publication output across marketing, EU governance, and regional development domains.