Omar Merlo

Omar Merlo is a Lecturer at the Institute of Marketing and Business Communication within the Faculty of Communication, Culture and Society at Università della Svizzera italiana, while concurrently serving as Lecturer in Marketing at the University of Cambridge's Judge Business School and Fellow of St Edmund's College, Cambridge.

His educational background includes:

• Ph.D. in Marketing Strategy from the University of Melbourne
• Postgraduate degree in Business Strategy
• Degrees in Political Science and Economics & Commerce

Research focuses on marketing's strategic integration with business operations, decision-making frameworks, quantitative performance measurement, and service-sector applications. His publications in the Journal of Business Research, Marketing Theory, and Journal of Strategic Marketing demonstrate consistent contributions to strategic marketing theory and practice.

His scientific recognition includes:

• American Marketing Association Best Paper Award
• European Union Award for Excellence

Dr Merlo secured a major research grant through Columbia University and McKinsey & Company collaboration. As Programme Director for Cambridge University Executive Education, he designs senior management programs with extensive corporate training experience across Asia and Australia. His industry consulting spans telecommunications, oil, food and beverage, tourism, and postal services through roles at MUP School of Enterprise and Chant Link & Associates.

He maintains active professional engagement as a journal reviewer, conference chair, and member of the Academy of Marketing Science, American Marketing Association, INFORMS, and Academy of Marketing.