معرفی
Olaya Moldes Andres is a Senior Lecturer (Associate Professor) in Marketing and Strategy at Cardiff Business School, Cardiff University. She holds a PhD in Social Psychology from the University of Sussex, along with an MRes in Research Methods in Psychology, an MSc in Management and Entrepreneurship, and a BSc(Hons) in Communication and Media Studies from Universidad Complutense de Madrid. Her academic journey includes international experience as an exchange student at the University of Ottawa and the University of Sussex.
Her educational background includes:
- PhD in Social Psychology (University of Sussex)
- MRes in Psychological Research Methods (University of Sussex)
- MSc in Management and Entrepreneurship (University of Sussex)
- BSc(Hons) in Communication and Media Studies (Universidad Complutense de Madrid)
Dr. Moldes Andres' research focuses on consumer attitudes and behaviors and their impact on individual well-being and interpersonal relationships. She employs quantitative methods including cross-sectional and experimental designs, as well as advanced statistics such as meta-analyses and Structural Equation Modeling (SEM). Her work seeks to challenge consumer culture and overconsumption patterns while promoting more mindful and sustainable living that fosters well-being and social connections. Her primary research areas include materialism and minimalism, well-being in consumer settings, and the construction of self and identity in consumption.
Her publications span prestigious journals in marketing and psychology, including Psychology & Marketing, British Journal of Social Psychology, Journal of Economic Psychology, and Scandinavian Journal of Psychology. Her research has also been featured in major media outlets such as The Conversation, The Guardian, and Wales Online. Analysis of her publication trends reveals a consistent focus on how materialistic values impact well-being and social relationships, with recent work examining the cognitive mechanisms behind these relationships and the potential for breaking the cycle of materialism through intrinsic goal satisfaction.
Her notable scientific achievements include:
- Awarded the most downloaded paper of 2022 by the Journal Psychology & Marketing
- Principal Investigator for Academy of Marketing 2022 funding award
- Awarded top downloaded paper of 2021 by the Journal Psychology & Marketing
- Co-applicant for BA/Leverhulme Small Research Grants SRG 2018-19
- Awarded best student of the year by the department of Business and Management (University of Sussex, 2009)
- Awarded a prize for a Social Marketing Campaign 'Alcohol and Road' by Santander Bank (2008)
Dr. Moldes Andres has supervised doctoral students and currently supervises Sarah Hughes. She has received research funding including Academy of Marketing 2022 (as Principal Investigator) and BA/Leverhulme Small Research Grants SRG 2018-19 (as Co-applicant). She serves as an Associate Editor for the Journal of Strategic Marketing and has reviewed for numerous prestigious journals including Psychology & Marketing, Journal of Consumer Behaviour, and Personality and Individual Differences.
She is actively involved in academic service, having served on the Conference Organization Committee for the Academy of Marketing 2024 and as Conference Track Chair for several major conferences including the International Association for Research in Economic Psychology (IAREP) & the Society for the Advancement of Behavioural Economics (SABE) 2024.
