معرفی
Olaf Plötner is a Professor of Management Practice at ESMT Berlin and Director of the Bringing Technology to Market Center since January 2019. He joined ESMT in 2002 as a founding faculty member and managing director of ESMT Customized Solutions GmbH. From 2011 to 2017, he served as dean of executive education, elevating ESMT to a top-ten global institution in this field per the Financial Times rankings.
His educational background includes:
- Dr. rer. pol., Free University, Berlin
Plötner's research centers on strategic management in global B2B markets, with expertise in competitive growth strategies. His book Counter Strategies in Global Markets (Palgrave Macmillan/Springer/SDX Shanghai) and publications in journals like Industrial Marketing Management establish him as a leading authority. His work has been featured in CNN, Wall Street Journal Europe, Financial Times, and Frankfurter Allgemeine Zeitung.
Scientific recognition includes:
- Multiple teaching excellence awards
He maintains a visiting professorship at the University of Virginia's Darden School of Business. Prior to academia, Plötner worked as a consultant at Boston Consulting Group (Frankfurt) and director at Siemens AG (Boston), bringing substantial industry experience to his academic roles.
