Ofer Mintz

Ofer Mintz is an Associate Professor and Associate Head (External Engagement) of the Marketing Department at the University of Technology Sydney (UTS) Business School. His research focuses on marketing strategy, digital marketing, metrics, and pandemic-era business strategies. He has held roles at UTS since 2012, including Senior Lecturer and Visiting Associate Professor at Tel Aviv University's Coller School of Management.

Education: PhD in Marketing from UC Irvine, MSc in Finance from Birkbeck College, and BBA in Marketing from Texas A&M.

Research Interests: Marketing metrics, digital marketing's role in startups, pandemic business strategies, and national customer orientation. Key works include the Buzzell Award-winning study on marketing metrics and the book The Post-Pandemic Business Playbook.

Articles Trends: Recent works analyze B2B startup marketing investment, metaverse marketing opportunities, and national customer orientation trends across global economies. His research bridges academic insights with managerial practices, emphasizing actionable strategies for firms.

• Awards: 2021 Buzzell Award, Top Teacher Award (2022), Innovation in Research Award (2021)
• Grants: A$409k for addressing digital marketing labor shortages via women's re-entry programs, and grants on startup funding and marketing metrics.

Labs/Teams: Co-leads the Digital Marketing Management Training Program for women re-entering the workforce, collaborating with industry partners like IAB Australia and Nibble Digital.