Nina Lugmair

Nina Lugmair is a Researcher and Doctoral Student at the Chair of Information Systems I, Innovation and Value Creation at Friedrich-Alexander-Universität Erlangen-Nürnberg. She holds a Master of Science in International Information Systems Management from Otto-Friedrich-Universität Bamberg and a Bachelor of Arts in Business Studies from FAU Erlangen-Nürnberg, specializing in Information Systems.

Her research focuses on Digital Transformation, Service Systems, and Smart Product Service Systems Innovation, with an emphasis on collaboration in service ecosystems and the integration of AI-driven non-human agents. She has contributed to projects like JOSEPHS (Fraunhofer SCS/FAU) and actively participates in international conferences such as the International Conference on Business Servitization.

Recent work highlights include exploring servitization methodologies, sustainable digital service propositions, and the role of AI in service systems. Her doctoral thesis addresses facilitating Smart Product Service Systems Innovation through a service ecosystem perspective.

Professional experience includes roles at BMW Group and Psyma Research and Consulting GmbH, complementing her academic research with industry insights.