معرفی
Professor Niki Bolton serves as Head of Department for Marketing and Strategy at the Cardiff School of Management, Cardiff Metropolitan University. She combines academic leadership with industry engagement, fostering interdisciplinary collaboration with professional bodies like the Chartered Management Institute (CMI) and Chartered Institute of Marketing (CIM).
- Specialist in strategic policy, governance, and cross-sector partnerships
- Active researcher in sport policy, physical activity systems, and digital innovation
- Senior Fellow of the Higher Education Academy (HEA)
- Published in leading journals like European Journal of Public Health and Managing Sport and Leisure
Her research explores:
- Systematic barriers to physical activity partnerships
- Policy implementation in Wales and Vietnam
- Digital consumer behavior through augmented reality
- Global health-enhancing physical activity strategies
- Education reform and teacher adaptation
- Post-pandemic sport management
Recent publications focus on inclusive sport systems, outcome measurement tools, and WHO policy implementation. She supervises postgraduate research and maintains industry collaborations, particularly in policy development and strategic governance.
Scientific recognition includes:
- Senior Fellowship, Higher Education Academy (HEA)
- Academic leadership in transnational education projects
- Key role in QAA collaborations with British Council
As academic lead for the 'Fostering a Culture of Quality' initiative at National Economics University, Vietnam, and former Director of Sport Management programs, she bridges UK and international policy frameworks. Current projects examine digital innovation's impact on consumer mindset metrics through augmented reality applications.
