معرفی
Dr. Nicolas Buttafoghi is an Assistant Professor and Director of the MSc Digital Marketing & Sales and MSc Marketing programs at Kedge Business School in Marseille. He holds a doctorate in Information and Communication Sciences and brings substantial industry expertise from founding Buttaf Communication and leading marketing initiatives for clients including the French Army's aerobatic team.
Research Focus: His work examines digital marketing effectiveness with specialization in:
- Search engine marketing analytics and brand traffic measurement
- Consumer behavior in advertising contexts
- Nutrition labeling impacts on purchase decisions
- Cross-sector marketing communication strategies
Professional Background: Before academia, he accumulated 5 years of corporate marketing experience and established an independent communication agency serving energy, industrial, and entertainment sectors. His military partnership produced promotional content for elite aviation units.
