Nicola Newman

Professor Nicola Newman is a Professor of Business Education and the School Director of Education at the Birmingham Business School, University of Birmingham. She is based in the Department of Marketing and leads the school’s education strategy, overseeing undergraduate, postgraduate, and MBA programs, along with quality assurance, academic integrity, and departmental education leads.

Her academic journey includes leadership roles at the University of Sheffield Management School, where she served as Director for Undergraduate Teaching Quality and Enhancement and Divisional Director for Teaching Quality. She joined the University of Birmingham in 2018, bringing extensive experience in curriculum development and educational innovation.

Research Interests:

• Pedagogical innovation in higher education
• Integration of technology in teaching (e.g., flipped classrooms, simulation games, digital feedback)
• Embedding employability skills in business curricula
• Use of AI software in academic programs
• Marketing to children and food marketing

She has collaborated with Pearson on piloting digital learning tools such as MyMarketing Experience and REVEL. Her work emphasizes enhancing student learning experiences through technological integration and authentic assessment.

Scientific Awards & Recognition:

• Senior Fellow of the Higher Education Academy (2016–present)

Advising and Grants:
Nicola Newman has supervised various educational development projects and led strategic academic initiatives, including the expansion of the MSc portfolio at Birmingham Business School. While specific grant funding is not detailed, her leadership in curriculum innovation and digital pedagogy suggests active engagement in educational development projects.

Labs and Teams:
As School Director of Education, she leads a broad education team comprising Directors of UG/MSc/MBA programs, Quality Assurance leads, Senior Tutors, and Departmental Leads of Education, fostering a collaborative environment for academic excellence and innovation.