معرفی
Hazel Westwood is a Senior Lecturer in the Department of Marketing at Birmingham Business School, University of Birmingham, where she also serves as the Director of Undergraduate Programmes (Singapore). She has a strong professional background in broadcast and media, with 18 years on screen for Sky News and a total of 25 years in the industry.
Her research and teaching interests focus on public relations, business communications, digital media, crisis communication, and the integration of social media and Web 2.0 tools in marketing education. She has played a key role in modernizing the curriculum by introducing podcasting and social networking into academic modules.
Hazel has been affiliated with the university since 2003, contributing to initiatives such as the Universitas 21 summer school, communication programs for the Ford Foundation and Chevening Scholars, and the International MBA Public Policy Marketing module. She is also a Visiting Lecturer at Cornell University, NY.
She holds an MA with Distinction and leads the MBA Business Communications module while teaching across undergraduate and postgraduate programs in business communications, public relations, and new media.
- Director of Undergraduate Programmes (Singapore)
- Module Leader, MBA Business Communications
- Visiting Lecturer, MSc PR & Media Skills
- Visiting Lecturer, BSc Business Communications, Public Relations, New Media
- Webcast Producer
Her recent projects reflect a strong emphasis on the evolving role of media in marketing, particularly in emergency communication, audience behavior, and digital transformation in PR practices.
- Role of the media in emergencies and crises
- News imitation in new media marketing tools
- Web 2.0 and digital media's shaping of the public relations industry
- Audience fragmentation and layering
Hazel has extensive industry collaboration through media consultancy and partnerships across Birmingham, bridging academic theory with real-world media applications.
